The ASUS winning formula:
Winning = Marketing (Quality*Speed*Innovation*Serice) /Cost

ASUS, a technology-oriented company blessed with one of the world's top R&D teams, is well known for high-quality and innovative technology. As a leading provider of 3C (computers, communications and consumer electronics) total solutions, ASUS offers a complete product portfolio to compete in the new millennium.
In 2004, ASUS shipped 40 million motherboards, which means one out of every 4 desktop PCs sold last year is based on ASUS motherboards. If we line them up side by side, the length will be longer than the distance from New York to San Francisco. ASUS' 2004 revenues reached US$7.7 billion, up 28% from the year before.
ASUS products' top quality stems from product development. It's like learning Chinese Kung-Fu; one must begin with cultivating the "Chi" and inner strength. Besides innovating cutting-edge features, ASUS engineers also pay special attention to EMI (electromagnetic interference), thermal, acoustics and details that usually go unnoticed to achieve complete customer satisfaction. ASUS notebooks are the first TCO'99-certified notebooks worldwide. The requirements for this honor include radiation emission control, energy (battery consumption), ecology (environment friendly) and ergonomics.
To succeed in this ultra-competitive industry, great products need to be complimented by speed-to-market, cost and service. That's why all 45,000 employees of ASUS strive for the "ASUS Way of Total Quality Management" to offer the best quality without compromising cost and time-to-market while providing maximum value to all customers through world-class services.
ASUS won over 1048 awards in 2004 from the world's most respected IT media and organizations. BusinessWeek ranked ASUS amongst its "InfoTech 100" for the seven straight year. The readers of Tom's Hardware Guide, the world's largest IT website, selected ASUS as the best maker of motherboards (4 consecutive years) and graphics cards (two consecutive years). Furthermore, the company took home the prestigious "National Award of Excellence" presented by the Ministry of Economics Affairs and Germany's Industrie Forum (iF) Award for industrial design excellence.